We believe that in the near future, large worldwide economic expansion of their scope of business, step into the past without entering the market, such as Asia and India. They key is to catch the eye of consumers via mobile devices, and imprinting the brand reputation. Foresight and if these companies do not have the ability to see the world beyond the Android and iOS, then you cannot complete the global expedition.
https://www.youtube.com/watch?v=ZrDNLBQiWfA
In fact, in addition to Android and iOS, there is a third platform is unknown OS dark wave surging in developing countries and area, the accumulation of power. And where the consumer did not live in the only Google and Apple in the world.
This nameless OS more than function, but nothing like Android and iOS experience. Like the Chinese mobile phone maker to Java-based OS. These cell phones low price very affordable users. Therefore, reject the unknown OS, may prove to be a mistake.
Concerned unknown OS platform
Unknown OS popular equipment market is on the rise, such as China, Brazil and Nigeria. Because the operating system, to provide affordable, functional and feature-rich mobile phones, although with a true smart phone are not comparable. These means that brands like local cell-phone manufacturers that offer products to consumers. Unknown OS device allowing users to experience not only the SMS service, there are some social networking services such as, even if the do not allow users access to the most advanced services, like Android and iOS did. But seem to be able to meet the needs of those users.
This nameless OS device is most notable is the India market, according to the statistics, in the India market, the mobile device has captured market share close to 10%, or 84 million. In the future, 10% Asia mobile devices will be powered by this unknown OS, which means that, in Asia, there are plenty of mobile device users don't have access to Android and iOS services. Givenchy iPhone
Recently, the world famous Publisher and exhibition company Informa predicts that mobile subscribers in Africa this year will reach 1 billion. The figure for those brands is a very big market. Therefore, those who want to be in the global expansion of the brand to pay attention to this part of the user, and should adopt a neutral channel, provide content and services to this part of the user.
Mobile payment
Unknown OS users should be less likely to like Android or iOS users as an important functional mobile payments, interest on credit cards and the like are not strong. But for this part of the user, the application store model is going to work. World Bank report noted that the United States financial services penetration rate reached 72%, Nigeria, 19%, Ghana, less, 11%. Because it is very clear in these developing countries and regions, people need to have access to financial services such as credit cards or loans service is not easy. Therefore, to use mobile payment services to "conquer" this user, seems to work. Givenchy iPhone case
In fact, for brand manufacturers of ambitious, unknown OS gives them a great opportunity to expand the market. For existing Android and iOS content, applications and services, unknown OS can open a vast market for them. If brands through unknown OS to seize part of the user, you can complete the hegemony of global goals.
via:venturebeat
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