"The last time I saw her, she didn't even let me help her carry the luggage. Still relaxed, hippie style, no signs of aging. "Friends in the eyes of" the Queen "always so charming and graceful. However, on August 16, the retail clothing giant the world Spain Ying di Group (Inditex) issued a statement confirming its well-known fashion brand ZARA joint founder, Spain's first woman luosaliya·meila (Rosalia Mera) died from a cerebral hemorrhage, aged 69.
Spain first woman luosaliya·meila
Richest man in a shop two
And her famous ex-husband, Spain's richest man, amanxiao·aotejia (Amancio Ortega), Meera was born in Spain's Deportivo (La Coruna), Spain Galicia, this place in Spain's history was known as smugglers, pirate and medieval King's tailor men's places.
At the age of 11, due to poor families, Meera had to drop out when Deportivo was Spain traditional textile and clothing industrial center, where residents have a lot of access to fashion design, processing, wholesale and retail of a full set of business processes, no matter boys or girls, when the tailor is a matter of course. Naturally, Meera went to the local clothing shop assistant, began to bond with the fabric, fabric of her life.
Nature bright Meera apprentices from the start, step by step, is entering the local LaMaja of high-end clothing shops, was promoted to Department Manager.
But recently, several young male tailors will soon come to the fore, replacing the Mela.
Dramatic plot was frustrated in Meera learned a love of the work, this man and the tailor's wife, the man is the man who changed her life--ZARA another founder, went on to become Spain's richest man, Ortega.
After marriage, the young couple in the clothing industry in addition to the common struggle, also begins in the home living room design and the production of sleepwear and lingerie. Come from designers insist on counting his own
A couple notes, senior costume robe was very good, but expensive, both at home and on the table will be able to sew almost the same gown. They estimated that prices remained profitable after the half. Meera started together with Ortega and Ortega's brother, in 1975, opened a clothing store called ZARA, specialized imitation luxury pajamas.
Grass-roots fashion to create a fashion Empire
"ZARA is probably the most innovative enterprises, but also the most damaging. "France famous luxury brand LV (Louis Vuitton) evaluation of fashion Director Daniel Piette as ZARA.
Start at the beginning, Meera, Ortega and any entrepreneurs, reckoning, and ready to face challenges from its Pret-a-Porter.
Soon, smart couples found that traditional methods of advanced customized clothing is too time consuming, profit margins, and the customer is limited. They want fashion cheap clothes.
In 1985, Meera and di Ortega established the Pacific Century Group, integrating design, production and logistics resources, fashions on the fashion stage quickly "pirated", low price bulk retail business model, "imitation + cheap" will become the birth of ZARA brand of genes, ZARA in the global expansion.
When the catwalk of Chanel, Armani designed almost half a year before it appeared in ordinary clothing stores, and ZARA to shorten this period to a week earlier, thousands of its young designers ran to the world's four major fashion weeks "learn" after inspiration, a little design change will hang in the store in two weeks. Meanwhile, new garment just produce half yield, will be sent to the store for "test" and if sold within 7 days is bad, would be taken down halted production. Therefore, barely sold clothes in ZARA.
Wharton's classic business case evaluation: ZARA greatly meet the girls of sports psychology, luxury stores enough of prices after the thrills and temptation of style, turned into ZARA, no empty wallet, get glamorous, so why not?!
In just 10 years, ZARA in all over the world, United States, Forbes magazine estimated surplus Dee group in 2012, with sales of $ 21 billion, including Ba Shi, Maximo·Dudi and other international well-known brand, called the "global fashion Empire".
Spain first woman luosaliya·meila
Upper-class female hermit
"What you lose on the roundabouts", Meera got wealth, but her marriage was coming to an end.
In 1997, Meera divorce from Ortega, but Meera and daughter through a family investment company as Ying di Group's second largest shareholder. In 2004, Meira and Ying di resigned as Group Chairman of the Board of Directors, but still owns 7% shares of the company about. In addition, Meera investments began to diversify, including a fishery group, a committed through the marine products research and development methods of cancer treatment company, and a newborn living fingerprint capture system manufacturer. In addition, she is the largest shareholder of Bulgari Hotels in London, running a Spain Youth Jazz competition.
In 2013, the Forbes magazine said, Meera's personal assets amounted to us $ 6.1 billion (about 37.3 billion yuan), ranked 195th in the world, is Spain's richest woman, Meera was Forbes one of the self-made female billionaires in the world, as well as Spain's second richest after ranks fourth, with $ 51.3 billion (about 313.8 billion yuan) in assets ex-husband Ortega.
Regal style of high profile publicity and many different, Meera and her ex-husband as Ortega, known as the "hermit of high society", her low-key style introversion, never surfaced, even if Spain does not participate in the activities of the Royal family. But her strong personality, are displayed to the people is an energetic, vibrant images.
Because my son was born with physical defects, though Mei Laxian touched upon, but she not only created Paideia Galiza Foundation in 1986 to promote employment and independence for disabled and vulnerable people, also founded a helping physically or mentally handicapped persons into society charity, to help others.
Meera died suddenly of a surprise, although her departure is unlikely to bring fashion empire founded by her subversive effect, but as Spain summed up in the media: "losing one at the fashion establishment and made many contributions to the development of people, their homeland, people are very concerned about. Seamstress's history has been the civilian population is Spain the pride of the people. "
Spain Zara Ott design clothing fashion tailor's richest man billionaires
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