Video games can host game-like cock do you? Network the day before this behind a century of Lei Feng asked replies are as follows: TCL multimedia Internet Center Senior Manager Wang Xiaoxing told the network of Lei Feng "video-game controls and payment is facing two big mountains." (God, so companies that suffered such embarrassment? )
Sago interactive founder Sun Yibin is earnest: "we just have to wait! "
Who he? So what? Until when?
Let us look at a set of video-game data from the League of friends:
China's market of 24 million active smart TV/TV box, game total amount of activated 4.3 million;
Last week, game start times only smart TV/TV box 2% of the total number, duration of use accounted for 3.3%, not many active users are playing games; M & M'S iPhone 5 Case
While playing a game in a long, 55% length is playing board games.
Game handle why not spread?
Handle is always host games standard, why are the smart TV era, the handle has not spread? Taobao gaming handle on emerging, new tour interconnecting several days ago is known as 2015 to sell 10 million sets of handles, but television did not form a unified adapter standard, leading to various peripheral experience worse, is an indisputable fact.
Sun Yibin have experience as a video-game developer, after he felt too many peripheral operations, game developers stress, adaptation needs to be done, all kinds of functions. In his view, manipulate standard uniform, even if experience is not particularly good, will also form a benign ecological. For example cell phone experience is determined by the control touch screen, IPTV users is small, poor quality, but only one remote control, also form a small ecosystem.
In addition to handle standard is not unified, TV, box is every family has different standards, various hardware closing particularly strong, standards are not unified, will result in the player feedback said on these terminals with a game no problem, in some terminal problems affecting video game attractive to users.
Joysticks and gaming consoles now handles similar functionality but different, the age of the Internet, the hardware is not sitting on a tool in the world, handles vendor playing "hardware + platform" idea, wants to drive down hardware prices to extension handles, and then developed into a gaming platform.
How to solve this problem? Fast games CEO Zhang Jian told us:
Now handles control and compatibility is a very big problem specially tailored-for-television games is not much, Hall wanted to attract more users, reducing the threshold for peripheral access, increase the playing of video games is a sensible approach. Distribution platforms in addition to be a distribution center for the game, also classified according to handle, the adaptation to different handle testing and classification of the game.
Why do you want to spend some money on a TV game so hard?
In addition to content and manipulation, video game cover, CP is probably the most important thing, and the industry is waiting for. Ali, Tencent and other Internet bigwigs, led or monopoly or to practical concerns about video-game payment problems. Wang Xiaoxing told us:
Willingness to pay of the video game is very strong, about two weeks there are about 5 million of the willingness to pay, but after the failure of loss of layers, layer upon layer, finally received may be less than a fraction, "cash, no flow."
Video-game payment system why not successful? Insiders believe that pay is the product, the family's payment system, one is enough refined humane enough and did not consider the payment habits of the elderly, children, and the other is payment security does not solve the problem.
Fingerprint payment for TV remote control
Then we look at the feedback from companies, Project Director of the video-game company Wang Dong, did not seem to think it was about paid links, but video games are not attractive enough.
Payment problems resolved, depends on the game itself.
PC games, side trips, when the tour began, poor payment experience, paid mainly in two aspects, a train used to pay, paid more pain for the first time, users need to have psychological clearance; followed by the payment experience, go back to the start, which need to rely on game content that appeals to people, that's all that matters.
Sun Yibin, there to resolve payment problems have actually been part of the game, at the beginning of 2014 to achieve sweeping code to pay only as Super TV, then gradually began to sweep the platform code, you can make payments through PayPal and micro-letters, three operators is also promoting mobile payment, some platform's success rate to pay the 60%.
The future "operators" direct payment, maybe better.
Investor: money can solve the problem is not a problem
Handling and payment problems, in fact, is not only a matter of adaptation, for mature and multistakeholder television market, through the video-game industry chain, not a moment's work, CP, release, payment, and terminal operators, channels, linked together.
We can also see from the investor's point of view, users and activity, is the video-game market considerations two major benchmark, investors said, billions of amount of activating smart TV, activity at 50%-80%, the market will become very hot, control and payment of money can solve problems, would not be a problem. M & M'S iPhone 5 Case
At present, in 2014, has more than 30 million of the new smart TVs, has more than 10 million of the new TV box for big brothers and VC,, and user's activity is not enough.
This is the "innovative large-screen interactive series on" the last post. In this series, Lei feng's network introduces X-Board that interacts with a multi-touch big-screen smart coffee table Silicon Valley start-up teams of mobile VR+AR equipment uSens, focusing on intelligent speech recognition and language processing technology of cloud known, intelligent cool gym fitness equipment and inventory now in various modes of interaction on the big screen. If you are interested in this topic is also welcome to jiaweixin "vividxiaowei" keep talking ~
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Video games can host game-like cock do you? (I)
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